Refrigerated air transportation: the "change" and "invariance" of cold chain logistics

At present, China's cold chain logistics is developing rapidly. In 2019, China's cold chain market continues to show a steady and rapid growth trend. The government's attention to the field of cold chain has risen to an unprecedented height, and has successively launched strong support policies, making 2019 a "policy year". The competition in the cold chain industry is becoming more and more fierce. Cross industry giants join the war and cooperate with the industry. The combination of strong and strong has become a hot spot in the industry. The development of new retail drives the further integration of online and offline, bringing about the increment of the cold chain market. At the 2019 cold chain industry annual meeting, Qin Yuming, Secretary General of the cold chain Committee of China Federation of things, attended the meeting and gave a keynote speech on the change and invariance of cold chain logistics. He elaborated on the change and invariance of food cold chain logistics from five aspects.

Changes in cold chain logistics of food and drug air transportation

First, the policy environment is changing. 2019 is the policy year of cold chain logistics. The government's attention has risen to an unprecedented height. The central and local governments have introduced a number of cold chain policies in line with the situation. The mandatory cold chain standard "Hygienic code for food cold chain" is also being formulated.

Second, the business environment is changing. The third phase of Golden Tax in 2019 will not only change the logistics industry, but all operating enterprises will enter the era of standardized operation. In addition, a fire in Daxing, Beijing last year also brought back the warehouse enterprises in Beijing. The phenomenon in Beijing is not a special case. I believe that the next first and second tier cities will follow suit. Formal storage resources are in hot demand, and high-quality resources have ushered in the spring, from the buyer's market to the seller's market.

Third, consumers and consumption scenarios are changing. The main force of consumption has gradually changed from the post-60s and Post-70s to the post-80s, post-90s and even post-95s. Their consumption demand is higher for quality and brand, and they are not sensitive to the price of high-quality food. The consumption scene is changing. In the past two years, e-commerce and takeout have developed rapidly. Last year, the transaction volume of e-commerce reached nearly 150 billion yuan. The catering takeout market has exceeded 200 billion yuan. Community stores, convenience stores and front warehouses are also developing very fast. Now they basically place orders online and deliver goods downstairs. The consumption scene has changed, and the customers we serve are also changing. As for the logistics link, the previous logistics was B2B connection, connecting production and retail. In the past two years, logistics began to extend to the terminal. Logistics directly connected with consumers. Instant delivery and flash delivery developed rapidly, and orders became more and more fragmented.

Fourth, the competitive environment is changing. More and more production enterprises have begun independent cold chain logistics, and enterprise logistics has been socialized. In addition, the capital side has also paid high attention to the cold chain industry and increased the investment in the cold chain industry. The logistics system of e-commerce and takeout is also becoming more and more powerful. JD logistics has become independent. Anxinda, a cold chain company under Ali, has developed rapidly. SF and havi have established a joint venture. Jiuyan, an emerging enterprise, has also carried out round C financing. Meituan has opened a third-party platform. Didi can not only take a taxi, but also take meals. In the next step, it can also take goods. Some of the most terrible and invisible competitors I don't know.

Fifth, models and technologies are changing. With the continuous improvement of industry model innovation, logistics enterprises have transformed into supply chain enterprises to provide more value-added services. The profit model of some logistics enterprises has changed, realizing that wool comes out of pigs and dogs pay. In addition, new technologies and the Internet of things have begun to empower the cold chain industry. More and more new technologies and new materials have entered this field, and many fresh agricultural products will increase brand added value with the help of the cold chain Internet of things.

Constant content in food cold chain logistics

First, customers' demand for reducing logistics costs remains unchanged. Compared with developed countries, our logistics costs are still very high and there is still a lot of room for decline.

Second, the improvement of enterprise's operation efficiency remains unchanged. The essence of the Internet is to improve efficiency. Due to the low degree of standardization of the whole process of cold chain logistics, the utilization rate of vehicles and the turnover rate of cold storage are still very low. Only by improving efficiency can enterprises survive better. Reducing cost and increasing efficiency is an eternal topic for cold chain logistics enterprises.

Third, the customer's demand for operation service capability remains unchanged. It is the core for logistics enterprises to continuously improve the consistency and service ability of national network services, because there are few such enterprises now. Fine operation is particularly important. The cold chain logistics industry is an industry with light mode and heavy operation.

Fourth, the industry's demand for talents remains unchanged. The investment of capital has led to the rapid development of the industry, and the demand for talents is becoming higher and higher. The cold chain Committee of the China Federation of things will support undergraduate colleges and secondary and higher vocational colleges to set up cold chain logistics related directions and courses, vigorously develop on-the-job personnel training courses, promote cold chain professional education and vocational training, and form a multi-level education and training system.

Fifth, the growth trend of the cold chain market remains unchanged. No one doubts that cold chain logistics is a sunrise industry. With consumption upgrading, enterprise attention and policy support, the future of cold chain logistics will be better and better. I hope more institutions will pay attention to cold chain logistics. People gather firewood and the flame is high. Let's welcome the new era of cold chain logistics.
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